In any case, Game Pass is a huge part of Microsoft’s gaming strategy.
Ultimate includes Game Pass for both console and PC, as well as EA Play, Xbox Live Gold and Xbox Cloud Gaming. While it’s unclear exactly what Perez was referring to when she mentioned “different marketing promotions,” it’s possible that the removal of the $1 introductory offer could have been done to expand the Friends & Family plan to other markets.įor now, though, the only Game Pass options are console and PC subscriptions ($11.99/month each) or an Ultimate membership ($16.99/month). In Ireland, a single monthly fee of €21.99 (about $32.50 CAD) allows up to four people to share one Game Pass membership. One possibility is the Game Pass Friends & Family plan that Xbox has been testing in a handful of markets, including Ireland, South Africa and Chile. It’s a notable move from the company, which has touted the low entry cost for years in its promotion of the service. As it stands, though, it’s unclear what will take its place. She says Xbox is instead “evaluating different marketing promotions for new members in the future.” In a statement to The Verge, Kari Perez, head of global communications at Xbox, confirmed that the introductory offer has been axed. New Xbox Game Pass subscribers can no longer get their first month for $1.
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